{"id":2063,"date":"2023-10-24T10:58:10","date_gmt":"2023-10-24T08:58:10","guid":{"rendered":"https:\/\/www.xmesesport.org\/?post_type=mec-events&#038;p=2063"},"modified":"2023-10-24T10:58:48","modified_gmt":"2023-10-24T08:58:48","slug":"deporte-de-hobbie-a-negocio","status":"publish","type":"mec-events","link":"https:\/\/www.xmesesport.org\/cat\/events\/deporte-de-hobbie-a-negocio\/","title":{"rendered":"Deporte, de hobbie a negocio"},"content":{"rendered":"<p>AGENDA X+ESPORT<br \/>\nLa\u00a0<span style=\"color: #808080;\"><strong>industria y las empresas vinculadas al deporte<\/strong><\/span>\u00a0en Espa\u00f1a y Catalu\u00f1a han experimentado un\u00a0<strong><span style=\"color: #808080;\">crecimiento significativo en los \u00faltimos a\u00f1o<\/span>s<\/strong>, en gran parte impulsado por el \u00e9xito de los equipos y atletas, la inversi\u00f3n en tecnolog\u00eda y la promoci\u00f3n del deporte femenino. Este crecimiento tambi\u00e9n tiene que ver con el aumento de la\u00a0<span style=\"color: #808080;\"><strong>conciencia sobre la importancia de la actividad f\u00edsica para la salud y el bienestar<\/strong><\/span>, as\u00ed como con el\u00a0<span style=\"color: #808080;\"><strong>posicionamiento de clubes y deportistas de \u00e9lite<\/strong><\/span>. Asimismo, la sostenibilidad se ha convertido en un eje importante a tener en cuenta en la gesti\u00f3n de instalaciones deportivas y eventos.<\/p>\n<p>Todo este posicionamiento ha derivado en un<strong>\u00a0<span style=\"color: #808080;\">incremento del negocio que rodea al sector del deporte<\/span><\/strong>, que repercute en diversas l\u00edneas de negocio totalmente transversales en la econom\u00eda del pa\u00eds. Grandes empresas encuentran en el\u00a0<span style=\"color: #808080;\"><strong>patrocinio\u00a0<\/strong><\/span>de actividades deportivas un buen escaparate para mostrar sus marcas junto a deportistas que llevan impl\u00edcitos ciertos valores con los que las marcas tienen inter\u00e9s en alinearse. Esto, al mismo tiempo,\u00a0<span style=\"color: #808080;\"><strong>genera beneficios para muchas pymes<\/strong><\/span>\u00a0en torno al marketing, la comunicaci\u00f3n, la cobertura legal y de seguros de salud, desarrollo tecnol\u00f3gico, entre otros muchos subsectores econ\u00f3micos que encuentran en el deporte una importante l\u00ednea de negocio a explotar.<\/p>\n<p><span style=\"color: #808080;\"><strong>PIMEC Maresme-Barcelon\u00e8s Nord<\/strong><\/span>, con el apoyo del Ayuntamiento de Calella, organiza esta jornada para analizar la situaci\u00f3n actual de la industria y las empresas vinculadas al sector y dar a conocer el testimonio de profesionales directamente relacionados con el deporte, que compartir\u00e1n su experiencia y expondr\u00e1n su visi\u00f3n en torno al sector.<\/p>\n<p>PROGRAMA<\/p>\n<p><span style=\"color: #808080;\"><strong>18 h Apertura de puertas<\/strong><\/span><\/p>\n<p><span style=\"color: #808080;\"><strong>18.15 h Bienvenida<\/strong><\/span><\/p>\n<p>Ilmo. Sr. Marc Buch, alcalde de Calella<\/p>\n<p>Sr. Joan Pera, presidente de PIMEC Maresme-Barcelon\u00e8s Nord<\/p>\n<p><span style=\"color: #808080;\"><strong>18.20 h Situaci\u00f3n de la industria del deporte<\/strong><\/span><\/p>\n<p>Sr. August Tarrag\u00f3, presidente de la sectorial PIMEC Esport<\/p>\n<p><span style=\"color: #808080;\"><strong>18.30 h \u00bfEstamos preparados para el deporte del futuro?<\/strong><\/span><\/p>\n<p>Sr. Roger Esteller, excapit\u00e1n del FC Barcelona de b\u00e1squet y actualmente consultor, analista motivacional y coach<\/p>\n<p><span style=\"color: #808080;\"><strong>19.15 h Mesa redonda<\/strong><\/span><\/p>\n<p>Participantes:<\/p>\n<ul>\n<li>Ferran Gim\u00e9nez, Operation Director South EMEA-IRONMAN<\/li>\n<li>Cindy Rando, 1\u00aa teniente de alcald\u00eda del Ayuntamiento de Calella<\/li>\n<li>Sergi Belmonte, CEO de AKROVALIS<\/li>\n<li>V\u00edctor Betran, CEO de Grupo BGMedia<\/li>\n<\/ul>\n<p>Modera: N\u00faria Casas, periodista y profesora de comunicaci\u00f3n deportiva en la UB. Colaboradora de Radio Marca, Cul\u00e9mania y el programa \u00abun d\u00eda de partido\u00bb de Deportes 3<\/p>\n<p><span style=\"color: #808080;\"><strong>19.50 h Clausura<\/strong><\/span><\/p>\n<p><span style=\"color: #808080;\"><strong>20 h C\u00f3ctel de networking<\/strong><\/span><\/p>\n<p><span style=\"color: #808080;\"><strong>21 h Fin de la jornada<\/strong><\/span><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>La\u00a0industria y las empresas vinculadas al deporte\u00a0en Espa\u00f1a y Catalu\u00f1a han experimentado un\u00a0crecimiento significativo en los \u00faltimos a\u00f1os<\/p>","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[22],"class_list":["post-2063","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-comunidad-del-deporte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deporte, de hobbie a negocio<\/title>\n<meta name=\"description\" content=\"La\u00a0industria y las empresas vinculadas al deporte\u00a0en Espa\u00f1a y Catalu\u00f1a han experimentado un\u00a0crecimiento significativo en los \u00faltimos a\u00f1os\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmesesport.org\/cat\/events\/deporte-de-hobbie-a-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deporte, de hobbie a negocio\" \/>\n<meta property=\"og:description\" content=\"La\u00a0industria y las empresas vinculadas al deporte\u00a0en Espa\u00f1a y Catalu\u00f1a han experimentado un\u00a0crecimiento significativo en los \u00faltimos a\u00f1os\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmesesport.org\/cat\/events\/deporte-de-hobbie-a-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Por M&aacute;s Deporte - 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